john st. unignorable - Blog the book of john

For women, checking your breasts for signs of breast cancer is more of a "have to do" vs. a "fun to do", and not something that's easy to remember.  We wanted to change that.  So we teamed up with Rethink Breast Cancer to create Your Man Reminder – a mobile app that uses hot guys to remind young women to get familiar with their breasts.  To help get the word out, we made an online video showing women how to give their breasts the TLC they deserve …from who else, but a really hot guy.