john st. unignorable - Blog the book of john

The Vancouver Riots and Social Media as Surveillance

June 17, 2011 at 6:45am by Guest Author

One of the fears around social media has always been its Big Brother-like potential.  The discussions are often around governments and the CIA monitoring our profiles and worrying about them potentially using it against us.  But what if it’s not governments we should be worried about?  What if it’s our friends?

The recent riots in Vancouver have spawned some interesting uses of social media.  But it’s also highlighted a different issue – that of surveillance. Though surveillance and privacy go hand-in-hand, the debates around privacy in social media often have to do with how it is an individual can manage access to his/her own information.   Surveillance is about being monitored by the people around you, whether that’s law enforcement or friends.

The example which has very recently and vividly brought this to light is the Vancouver 2011 Riot Criminal list where people are posting photos and screenshots from Facebook of people who have participated in the riots.  Let’s put aside the fact that by titling the blog ‘Riot Criminal List’, it implies that people (who have not been convicted in a court of law) are criminals.  Let’s put aside that some of the photos are of people being near criminal activity, and not actually explicitly during the commission of a crime.

The real issue with the blog is that it encourages people to take information that someone didn’t intend to be public and makes it public. Some of the posts consist of screenshots that people have taken from their friends’ Facebook pages.  These are status updates and photos that wouldn’t have been publically viewable if a person’s profile were set to ‘private’.  (There is also a Facebook page which has even more examples of private exchanges that someone has taken a screenshot of and made public.)  It seems to be very easy to support if someone is posting about something illegal, but any celebrations of this blog set a very dangerous precedent whereby people’s friends become the arbiters of right and wrong.  For some of those photos, what if what’s happening in them is not actually the illegal activity we think it is, and the photo is just taken out of context?  If friends are posting friends’ private updates to a public blog, what’s to stop friends from telling employers that their friend is about to go on maternity leave, and maybe the company should preemptively fire them to save money?

The first step to normalizing this kind of behaviour is accepting and supporting it.  Whether or not the original poster posted an admission of something illegal is beside the point.  A blog where people are encouraged to post other people’s private data in the name of safety, security, and the law is reminiscent of the Homeland Security Act.  Enacted after the events of 9/11, it circumvented Americans’ civil liberties in the name of protection against terrorism.  The point is not that we are catching illegal activity.  The point is that we are opening up the potential to circumnavigate certain rights in order to potentially catch illegal activity, which is a slippery slope.

Normalizing this kind of surveillance would change the nature of what we’re willing to share.  If all the seemingly innocuous information you share has the potential to be used against you by someone somewhere, you stop sharing it, or, even worse, stop doing it.

The real danger in Big Brother isn’t about what the government might do to us; it’s what we might do to ourselves.

Nicole Polivka, Digital Strategist

 

comments

By: Christian
At: 08:14am | June 17, 2011

Nicole,

I think that there are really two choices that individuals can make to limit elements of their "private" social media lives from spilling out into a public forum:

1. Be conscious of your social footprint

And by footprint, I mean what you post. The easiest way to not get brought into the back room by airport security is to NOT make a joke about carrying a "bomb" in your contact lens solution. Not that this is a new phenomenon. There's also the drunken pictures from Cabo in 2007 when you accidentally made out with a lesbian dressed as Santa Claus that should be scrubbed from the internet so that a future employer could never see you at that stage of your life.

2. Choose your "friends" closely

But if you want a certain social media platform to champion all of your drunken moments and irreverent thoughts, there could be a different approach. Think about trimming down your friends list to people who are actually your friends. People who wouldn't rat you out. More specifically, people who are not your boss. There's always LinkedIn for that.

As for the public shaming on blogs, that's near impossible to control.

- Christian

By: Nicole
At: 09:26am | June 17, 2011

Hey Christian,

Both of those are great suggestions, but managing privacy shouldn't be the answer to fear of surveillance.

The danger I see is that, if this type of behaviour starts to become increasingly acceptable, despite both of those efforts, you could still land in hot water. The danger isn't just when you post something something people should never have seen - a drunken photo, a comment about performing an illegal activity, which should already be something people manage carefully. The danger starts to be that things that seem to be trivial - a relationship status, your sexual orientation, a joke taken out of context - could suddenly take on a whole different meaning depending on with whom that information is sent. And who decides what should/shouldn't be seen? Sure, a drunken makeout with a lesbian Santa Claus in Cabo seems like an obvious one to not post, but what if there are just a few photos of having a beer on a patio, and my friend decides because there are 3 of those photos, I'm an alcoholic and sends it to my employer because they think I need help?

Essentially, you would start to monitor not only what you post, but what you do, based on fear of the surveillance of those around you. It could even be that a well-meaning friend shares that information not knowing the consequences it might have.

Increasing privacy shouldn't be the answer, because that opens the door to a very dangerous territory.

Nicole

By: Your Sister Katie!
At: 19:23pm | June 17, 2011

I disagree that people will stop sharing as a result of potentially incriminating themselves or exposing (otherwise) private matters. The digital world, and social media in particular, has made such personal exposure ubiquitous, and it's getting to a point where you would have to essentially remove yourself from the public realm in order to avoid it. And, conversely, if you do not remove yourself and do not behave according to certain laws that become public knowledge, you can be forcefully removed from society (prison, being the prime example here).

Think about it this way: If we were aware that all of our actions could potentially be under surveillance, whether that be by the state or our community, would we not adjust our behaviour in order to behave appropriately within both of these spheres? Extreme generalization, I know, but there is an aspect of socialization at hand here that I believe is actually beneficial for the community and for individuals functioning within it.

Ask Michel Foucault. He'll draw you a Panopticon, high five Jeremy Bentham and tell you what's up.

....

I've been drinking.

By: Nicole
At: 20:18pm | June 17, 2011

Sister Katie - of course it's the Panopticon. The point of the Panopticon is that you not only stop performing criminal actions, but non-criminal actions as well. Tsk tsk Foucault was critical of the Panopticon, you should know better than to reference it as a positive thing. How much, exactly, have you had to drink ;)

By: Me Again! Your Sister. Katie!
At: 08:54am | June 18, 2011

Well I would argue that Foucault's idea of discipline in society and "internalizing the gaze" is not necessarily a negative thing, unless that society has undergone some form of trauma. Think, the state of Germany in post war depression, and the discourses of power that ensued to normalize mass genocide.

However, had social media existed at the time and Nazi's were under the surveillance of the international community as opposed to that of their superiors, it would be an entirely different narrative.

Anyways, we could argue about this forever. And it could get quite heated.
And then I would have to unsister you. And unfriend you on Facebook.



By: Nicole
At: 14:04pm | June 18, 2011

Bringing the Nazis into this is a poor argument. The Nazis weren't under the surveillance of the international community because the international community willingly turned a blind eye, and social media wouldn't have changed that. The danger of internalizing the gaze isn't that it stops us from performing criminal actions, which I've agreed is positive, it's that it prevents you from performing non-criminal actions within an arbitrary standard of what's right and wrong, one determined by your friends and not the law.

By: Katie/I like how this is your office blog...
At: 15:10pm | June 18, 2011

There was actually a severe lack of presence of the Holocaust in international media on its onset. And, the ones who did know that something "might" be going on didn't know what to do until what was actually happening broke out in the media and public pressure was applied.

But anyways, I don't mind if my friends and community have an influence on my actions and behaviour. SOMEONE'S got to keep me in check... The world is my life coach, evidently

By: Nicole
At: 15:12pm | June 18, 2011

Well you, my dear, are a special case :)

join the discussion

name
email
website - optional
comment
Add Comment

about the blog of john

On the blog of john you’ll find short articles written by our people. It will include thoughts and opinions on advertising, brand strategy, planning, digital, social media, design, careers, pop culture and relevant trends.

rss feed

Subscribe, so you'll never miss a post.