Tonight is the annual john st. summer party and it will be the 5th one I've had the pleasure of attending. In honour of that, I wanted to share a few words of wisdom based on some of my past experiences partying it up "summer style" at john st.
Here are 5 DO's and DON’Ts for surviving your agency summer party:
We were taught to discuss things in black and white; much like the design of our smartphones we tend to be polarized to either end of the spectrum.
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2013’s mobile momentum has given rise to some pretty unique buzz terms: the digital divide, responsive design, and the “second screen.” They reference the fragmentation and emerging marketing opportunities as consumers remain constantly connected through their mobile and tablet devices.
The 'me me me' generation is a controversial label, but there are some important basics for brands wanting to market to millennials.
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Account people spend a good chunk of their time everyday fielding asks from the client. Big or small, mastering the skill of ‘getting answers’ is invaluable to anyone working in an agency, no matter the department.
Television is a medium many clients (and many of us!) still hold dear. It is in a sense, a comfortable option because of the level of familiarity audiences have with it. In other words, TV is the comfort food of entertainment.
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The term ‘Integrated Producer’ gets thrown our industry loosely. But what does it mean in practice?
Last week, headlines were made as People Magazine named Gwenyth Paltrow the world’s most beautiful woman. What’s her secret? Her often-cited blog and books suggest that her beauty is due to a strict healthy diet and active living. Her health and wellness wisdom is touted as fact, so much so that she has created her own cleanses. This begs the question: in a world where you encounter what a celebrity says more frequently than what your doctor says, who do you believe when it comes to health and wellness?
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It’s clear that swimsuit season is around the corner when all the news outlets you follow on Twitter begin to post articles on their top picks for quick and easy health and wellness solutions. Reading through many of this seasons pieces, one of the overarching trends we have observed for 2013 is a move back towards natural health and wellbeing. This is a trend that we at john st. have called 'Back to Nature'.
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Tips to ensure that your brand’s social media presence is respecting what’s happening in the offline world.
In the last few years retailers have been working hard to solve the relationship between online and offline merchandising, trying to marry an in-store experience with an online convenience.
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Although the dynamics of retail marketing have changed dramatically in the past decade, there is one fact that is immutable. Whether you're a clicks or mortar retailer, if the customer doesn’t love you, their wallet will remain closed.
So what's a retailer to do?
read moreOn the blog of john you’ll find short articles written by our people. It will include thoughts and opinions on advertising, brand strategy, planning, digital, social media, design, careers, pop culture and relevant trends.
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